People

Original Strategy and Research Partners has two permanent fixtures (Tricia and Damian), and a large number of collaborators and associates that work with us as the needs of our clients and projects dictate.

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Damian O’Malley

Damian is an account planner and strategist with more than 30 years’ experience in advertising agencies and brand consultancies. He has been a partner at OSR Partners since 2009 and he is also a founder member of Sagency.uk , a brand mentoring practice, focussed on professional services and education. From 2004 to 2009 Damian was the […]

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Patricia Cafferty

Patricia is a qualitative researcher and communication strategist with more than 30 years’ experience in advertising agencies, media companies and brand consultancies in Europe and North America. She was a founding partner of Original Strategy and Research Partners in 2003. From 1997-2004 Patricia worked as a strategy associate of Brand Architecture International in Ireland. From […]

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Vicki Raynor

Vicki started her working life as an ergonomist, interviewing helicopter pilots about the trials and tribulations of flying such wonderful machines. As part of her research she had to fly helicopter simulators and eventually graduated to the real thing. The excitement of skimming hedges and cereal crops will never leave her, but she eventually decided […]

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Paul O’Connor

Paul works with OSR Partners as a creative associate on a project by project basis. He is based in Sligo where he runs, Judo Design. Coming from a graphic design background, Paul has over 20 years experience designing across numerous platforms. He specialises in turning visual disorder into order, visually grooming information till it looks […]

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